JSON-LD Scripts for Localization of Website Pages

Yes, if you didn’t already determine I was referencing to Google Structured Data mark up for local business, that is the topic of this article.

So, you have a small business and your website is sort of picking up in search results, but you are wanting to target several other nearby areas. You have your service areas listed in Google Business listing, but you are still not showing in that areas search results well or at all. Here is a solution that works without paying for advertising, or having to spend hundreds of dollars.

First create a webpage as if you had an actual business in that area. Don’t get too carried away… No false information. Make sure you use key words in your articles that are relevant to that service area. City name, County and State, etc

Somewhere towards the bottom near the end head tag is where you need to place the Google local business JSON script. Inside the structured data instead of listing your actual location address, you will leave the address part empty. However, you will enter the city, state, and zip code of your targeted area. The geo coordinates data, you will have to look up and enter the longitude and latitude for the area you are targeting.

When you have completed your page it is best to scan with Google’s free Rich Results test to ensure that the mark up is valid.

Examples of the JSON-LD localized pages can be viewed by going to: zehlm.com and referencing with: zehlm.com/morganton-nc.php

To locate the Google examples, search: Google local business structured data on Google. 

Localized Website Targeting

Image by yanalya on Freepik


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